Basic literacy can be too trivial a matter to you and me but for many it is still a dream. For the visually impaired, Braille literacy stands as an unattainable reverie. There is an urgent need to educate and empower, to reach out, and to generate awareness regarding the value of the embossed word, the beauty of the language, and the magic of the Braille script. White Print, India’s first lifestyle magazine in Braille, has therefore initiated a drive to promote Braille literacy and help it spread to the smallest of Indian towns. It is poised to become the Braille anthem of India. Because it is time we have one.